Smartscale AI Privacy Policy

Last updated: 19 September 2026

Smartscale AI PTY LTD respects your privacy and is committed to protecting the personal information you provide to us. This Privacy Policy explains how Smartscale AI PTY LTD collects, uses, stores, protects and discloses personal information when you visit our website, join our waitlist, use our platform, contact us or otherwise interact with us.

Smartscale AI PTY LTD is an Australian business, and this Privacy Policy is primarily based on the Privacy Act 1988(Cth) and the Australian Privacy Principles (“APP”) where applicable. Smartscale AI may also be subject to privacy and data protection laws in other jurisdictions where those laws apply to our activities or the personal information we handle, including, where applicable the European Union General Data Protection Regulations (“GDPR”), United Kingdom General Data Protection Regulations (“UK GDPR”) and applicable United States of America privacy laws.

Definitions

“Customer”, “you” and “your” refer to any person or entity that accesses, purchases, subscribes to, or uses the Smartscale AI website, platform or services.

“Smartscale AI”, “we”, “us” and “our” refer to Smartscale AI and the entity operating the Smartscale AI website, platform and services.

“User” or “End User” refers to any individual who accesses or uses the Smartscale AI platform or services, whether directly or on behalf of a Customer.

All references to a person include individuals of any gender, and words importing the singular include the plural and vice versa, where the context permits.

“Controller” means the person or entity that determines the purposes and means of processing personal information. Under applicable EU or UK data protection laws, this may include Smartscale AI where Smartscale AI determines how and why personal information is processed.

“Processor” means a person or entity that processes personal information on behalf of a controller and in accordance with the controller's instructions, where that term applies under applicable data protection law.

“Service Provider” means a third-party provider engaged by Smartscale AI to provide services necessary to operate, maintain, support or improve the Smartscale AI platform. A service provider may process personal information on Smartscale AI's behalf and may, depending on the circumstances and applicable law, act as a processor or have another legally defined role.

1. Who we are

Smartscale AI is operated by Smartscale AI PTY LTD trading as Smartscale AI, ABN: 42 686 296 873. “Smartscale AI”, “we”, “us” or “our” means the entity operating Smartscale AI.

If you have questions about this Privacy Policy or how we handle your personal information, please contact us using the details above.

2. The information we collect

The information we collect depends on how you interact with Smartscale AI. The information you provide directly to Smartscale AI may include and is not limited to:

  • your name

  • email address

  • phone number

  • business name

  • job title or role

  • industry

  • website address

  • information submitted through our waitlist, contact forms or enquiries

  • account and login information

  • billing and subscription information

  • information you provide when communicating with us

  • information you choose to enter to either into the Smartscale AI website and /or the Smartscale AI platform

Business and marketing information

When using Smartscale AI, you may provide information about your business, including:

  • brand information including but not limited to fonts, website, marketing collateral, imagery, tag lines,

  • marketing objectives

  • target audiences

  • products and services

  • brand guidelines

  • marketing content

  • website information

  • campaign information

  • competitor or market information

  • business performance information

  • documents, links or other information you choose to provide.

Some business information may contain personal information about individuals.

 

Technical and usage information

We will directly or automatically collect information about how you interact and use Smartscale AI website, social media platforms or Smartscale AI platform, including:

  • IP address

  • browser and device information

  • operating system

  • pages visited

  • clickstream data

  • data analytics and machine learning

  • referring website

  • approximate location derived from technical information

  • login activity

  • platform usage, data, analytics event data, user activity

  • diagnostic and performance information

  • cookies and similar technologies

We use this information to operate, measure, secure and improve Smartscale AI and understand how our website and platform are being used.

We may also use third party analytics tools that automatically collect information sent by your browser or mobile device, including the pages you visit and other information, that assists us in improving the Service

3. Information we ask you not to provide

Smartscale AI is primarily a business and marketing platform.

Unless specifically required for a particular service and expressly permitted by us, do not enter sensitive, highly confidential or high-risk personal information into Smartscale AI, including:

  • health or medical information

  • government identification numbers

  • financial account or payment credentials

  • passwords

  • biometric information

  • information about criminal records

  • highly sensitive personal information about customers, employees or other individuals.

If your business operates in a regulated industry, including healthcare or financial services, you remain responsible for ensuring that any information you provide to Smartscale AI can lawfully be processed for the purposes for which you provide it.

Where appropriate, Smartscale AI may apply additional safeguards or restrictions to particular types of information.

4. How we collect information

We may collect personal information:

  • directly from you

  • when you join our waitlist

  • when you create or use a Smartscale AI account

  • when you or a person adds in your name and email address to gain access to their business portfolio in the Smartscale AI platform

  • when you complete forms on our website

  • when you contact us

  • when you subscribe to our services

  • when you communicate with our support team

  • through cookies and analytics technologies

  • from publicly available business and marketing sources

  • from our business customers where they use Smartscale AI on behalf of their organisation.

Where practical, we collect personal information directly from the individual concerned. Where we collect personal information from another source, we may collect it from sources described above, including business customers and publicly available business and marketing sources.

5. Why we collect your personal information

We collect and use your personal information for purposes included but not limited to:

  • Responding to enquiries and managing client relationships

  • Sending updates, newsletters, and promotional content (you can opt out at any time)

  • Improving our website, platform, services, and user experience

  • Complying with legal and regulatory obligations

  • providing and operating Smartscale AI

  • managing accounts, billing and subscriptions

  • providing customer support

  • communicating with customers and prospective customers

  • managing our waitlist

  • providing product updates and information

  • understanding how users interact with Smartscale AI

  • personalising and improving the Smartscale AI experience

  • maintaining security and preventing misuse

  • detecting and investigating fraud, abuse or security incidents

  • processing payments

  • meeting legal and regulatory obligations

  • protecting our legal rights and interests

  • developing and improving our products and services.

We do not sell personal information as a standalone data product.

6. Marketing communications

If you join the Smartscale AI waitlist or otherwise provide your contact details for marketing purposes, we may contact you about:

  • Smartscale AI's launch and Founding Member offer

  • product updates

  • beta or early-access opportunities

  • relevant Smartscale AI news

  • products, services or offers that may be relevant to you.

You can unsubscribe from marketing communications at any time by using the unsubscribe mechanism provided in the communication or contacting us.

We will provide a simple means of opting out of direct marketing in accordance with applicable Australian Privacy and Spam laws. 

7. Artificial intelligence and automated processing

Smartscale AI uses artificial intelligence, machine learning and automated technologies to provide features and recommendations.

Depending on the Smartscale AI feature being used, information you provide may be processed by AI systems to:

  • generate marketing content

  • analyse information

  • identify patterns or opportunities

  • provide recommendations

  • assist with marketing strategy

  • analyse websites, social media accounts or marketing assets

  • analyse competitor websites, social media accounts and marketing assets

  • identify trends or changes

  • improve the functionality and performance of Smartscale AI

Smartscale AI does not represent that AI-generated information is always accurate, complete or suitable for a particular purpose. All AI-generated information must always be reviewed and use your professional judgement prior to using the AI-generated information provided to you by Smartscale AI.

Smartscale AI is designed to support human decision-making, not replace it. Recommendations, insights and content generated by Smartscale AI are provided as marketing intelligence and should be reviewed and considered by the user before being acted upon.

Smartscale AI does not make decisions on behalf of users about an individual's eligibility, employment, access to healthcare, financial services, legal rights or access to other significant services.

Users remain responsible for how they use Smartscale AI outputs and for ensuring that their use of the platform complies with applicable laws and their own professional or regulatory obligations.

8. How we use customer information with AI providers

Some Smartscale AI functions may rely on third-party artificial intelligence or technology providers.

Where information is sent to an external AI or technology provider, Smartscale AI will take reasonable steps, appropriate to the circumstances and applicable law, to ensure that the provider handles information appropriately and consistently with applicable contractual and privacy requirements.

We seek to ensure that customer information submitted to Smartscale AI is not used by third-party AI providers for unrelated purposes or to train their general-purpose models, except where this is expressly disclosed, authorised or otherwise permitted by applicable law and contractual arrangements.

We will update this Privacy Policy if our use of AI providers materially changes.

9. When we disclose personal information

We may disclose personal information to third parties where reasonably necessary to provide Smartscale AI or operate our business.

These may include but not limited to:

  • cloud hosting and database providers

  • artificial intelligence providers

  • website and application infrastructure providers

  • analytics providers

  • email and communications providers

  • payment processors

  • customer support providers

  • cybersecurity providers

  • professional advisers

  • accountants, lawyers and auditors

  • government authorities or regulators where required by law

  • other service providers engaged to provide services on our behalf.

We require service providers that process personal information on our behalf to take appropriate measures to protect that information.

We do not disclose personal information to third parties for their own independent marketing purposes unless permitted by law and, where required, with your consent.

10. International data transfers

Smartscale AI is an Australian business, and this Privacy Policy is primarily based on the Privacy Act 1988 (Cth) and the Australian Privacy Principles.

Smartscale AI may be accessed and purchased by customers internationally. Where privacy or data protection laws in another jurisdiction apply to our handling of personal information, we will comply with the requirements applicable to that information and our activities.

This may include, where applicable, the European Union General Data Protection Regulation (GDPR), the United Kingdom General Data Protection Regulation (UK GDPR) and other applicable international privacy and data protection laws. The rights and protections available to you may therefore depend on where you are located and the laws that apply to your personal information.

Smartscale AI may use service providers located outside Australia to provide, maintain or support the platform. This may involve personal information being stored, processed or accessed outside Australia.

Where applicable, Smartscale AI will manage international transfers of personal information in accordance with the privacy laws that apply to its handling of that information.

Information may be processed in Australia and other countries in which Smartscale AI or its service providers operate. Privacy protections in those countries may differ from those available in Australia.

Where required by applicable law, Smartscale AI will provide information about relevant overseas disclosures and obtain any required consent.

 

11. Security of personal information

We take reasonable technical and organisational measures to protect personal information against:

  • misuse

  • interference

  • loss

  • unauthorised access

  • modification

  • disclosure.

Security measures may include access controls, authentication, encryption where appropriate, secure hosting, monitoring, backups and other security measures appropriate to the nature and sensitivity of the information.

No internet transmission or electronic storage system can be guaranteed to be completely secure.

You are responsible for maintaining the confidentiality of your account credentials and should notify us promptly if you believe your account has been compromised.

12. Data breaches

If we become aware of a suspected data breach, we will investigate, contain and remediate the incident as appropriate.

Where the Australian Notifiable Data Breaches scheme applies and an eligible data breach is likely to result in serious harm, we will notify affected individuals and the Office of the Australian Information Commissioner (OAIC) as required by law. 

We may also notify affected individuals or relevant authorities where required under applicable international privacy laws.

13. How long we keep personal information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including to:

  • provide our services

  • maintain business and financial records

  • resolve disputes

  • enforce agreements

  • meet legal and regulatory obligations

  • maintain appropriate security and audit records.

When personal information is no longer required, we will take reasonable steps to delete, destroy or de-identify it, subject to applicable legal, regulatory, technical and operational requirements.

Different types of information may be retained for different periods. Where the GDPR or UK GDPR applies, we will retain personal information only for as long as necessary for the relevant purposes, taking into account legal, regulatory, contractual, security and business requirements.

14. Cookies and analytics

Smartscale AI may use cookies, pixels, tags and similar technologies.

These technologies may be used to:

  • keep our website and platform functioning

  • remember preferences

  • understand website traffic, social media traffic

  • analyse platform usage

  • improve performance

  • understand marketing effectiveness

  • detect security issues

Where required by applicable law, including applicable rules governing cookies and electronic communications, we will ask for consent before placing non-essential cookies or similar tracking technologies.

You can also control cookies through your browser settings. Some website functions may not operate correctly if certain cookies are disabled.

15. Your privacy rights in Australia

Subject to applicable law, you may request:

  • access to personal information we hold about you

  • correction of inaccurate, incomplete or out-of-date information

  • information about how we handle your personal information

  • that we stop using your information for direct marketing.

You may also have rights under other applicable privacy laws.

Australian privacy law requires covered organisations to have procedures for access and correction requests and complaints. 

To make a request, contact: hello@smartscaleai.com.au We may need to verify your identity before providing access to personal information.

16. European Union and United Kingdom customers

If you are located in the European Union or United Kingdom and the GDPR or UK GDPR applies to our processing of your personal information, you may have additional rights in relation to your personal information.

Depending on the circumstances and applicable law, these may include rights to access, correction, deletion, restriction of processing, objection to certain processing including object to direct marketing, data portability and withdrawal of consent where processing is based on consent. You may also lodge a complaint with the relevant data protection supervisory authority.

Where required by applicable law, Smartscale AI will provide additional information about how your personal information is processed, the legal basis for processing and any applicable rights.

17. United States of America Privacy Rights

Where applicable the United States of America privacy laws apply, individuals may have additional rights concerning their personal information.

Depending on the applicable law, these may include rights to:

  • know what personal information is collected

  • access personal information

  • request correction

  • request deletion

  • opt out of certain sales or sharing

  • opt out of certain targeted advertising

  • limit certain uses of sensitive personal information

  • appeal a privacy decision.

Smartscale AI does not sell personal information as that term is used un applicable United States of America privacy laws, except where a particular law requires a different treatment based on the nature of a transaction or disclosure.

We will assess and respond to requests in accordance with the privacy law applicable to the individual and the relevant circumstances.

18. Business customers and information about other people

If you use Smartscale AI on behalf of a business, you may provide information relating to your customers, employees, prospects, advertising agencies, consultants, suppliers or other individuals.

You are responsible for ensuring that you have the appropriate authority, notice and lawful basis to provide that information to Smartscale AI and for instructing us to process it.

Where a business customer uses Smartscale AI to process personal information on its behalf, the business customer may act as the controller and Smartscale AI may act as a processor or service provider, depending on the applicable privacy law and the nature of the processing. In those circumstances, Smartscale AI’s processing may also be governed by our agreement with that business customer, including any applicable data processing terms.

In those circumstances, our processing may also be governed by our agreement with that business customer.

Access to business profiles is limited to people who have been authorised or added to the relevant Smartscale AI account by the Customer or account administrator, subject to the account’s permission and settings.

19. Children's privacy

Smartscale AI is a business-focused service and is not directed at children.

We do not knowingly collect personal information from children for the purpose of providing Smartscale AI. Smartscale AI is intended for business users and is not directed to children.

If you believe a child has provided personal information to us without appropriate consent, please contact us so that we can investigate and take appropriate action.

20. Third-party websites and services

Our website or platform may contain links to third-party websites, applications or services.

We are not responsible for the privacy practices of those third parties.

We recommend reviewing the privacy policy of any third-party service before providing personal information.

21. Access, correction and privacy requests

To make a privacy request, contact:

Privacy Officer
Smartscale AI
Email: hello@smartscaleai.com.au
Website: www.smartscaleai.com.au

Please provide enough information for us to identify you and understand your request.

We will generally respond within the timeframe required by applicable law.

22. Privacy complaints

If you believe Smartscale AI has mishandled your personal information, please contact us first so that we can investigate and attempt to resolve the issue.

Privacy complaints: hello@smartscaleai.com.au

We will acknowledge and investigate complaints and respond within a reasonable period.

If you are not satisfied with our response and the Australian Privacy Act applies, you may contact the Office of the Australian Information Commissioner (OAIC).

https://www.oaic.gov.au/privacy/privacy-complaints

If GDPR or UK GDPR applies, you may also lodge a complaint with the relevant data protection supervisory authority.

23. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect:

  • changes to Smartscale AI

  • changes to our technology or service providers

  • changes to our information-handling practices

  • changes to privacy laws or regulatory requirements

The updated version will be published on our website with the revised “Last updated” date.

Where required by law, we will provide additional notice of material changes.

24. Contact us

If you have questions about this Privacy Policy or Smartscale AI's handling of personal information, please contact:

Smartscale AI
Smartscale PTY LTD
ABN: 42 686 296 873
Email: hello@smartscaleai.com.au
Website: www.smartscaleai.com.au